Hi Riesling fans,
It has been some time now…
Constantly on the move.
Besides, I had a case study to prepare last month about Social Media wine marketing.
Which I have learned a bunch about!
Anyway.I am redirecting my focus on Germany for a bit.
Because, this summer I go for a 5 day trip to Germany.
For yes, you know it: Riesling!
With my case study behind me and a lot of Riesling in front of me. I am going to talk about Generation Riesling today.
This is an innovation of the German Wineinstituut.
To attain a positive look on German wine again!
Because, let’s face it, folks. Previous generations do not drink German Riesling…
It is very logical and has good reasoning.
Wines such as Schwartze Katz and liebfraumilch.
Huge mass production and nearly good enough to produce a sauce with.
Lately they are better, but even so this is not at all covering what german wine
Is all about and has to offer a lot more!
Why the name Generation Riesling?
Easily, the members cannot be over 35 years old.
It’s entirely about having a fresh take on German wines.
Not only Riesling. But Riesling is the most important grape variety in Germany.
It’s born there!
This year they are celebrating 10 year Generation Riesling!
10 years ago, they started with 80 members, today their over 500 members!
Their task is to promote German wine as ambassadors on trade fairs and events.
And they are good at it!
First time I came in touch with Generation Riesling was this year at Prowein Dusserdorf.
They are innovative, interesting, young winemakers who do not want to throw away tradition, but embrace it in different en new way’s!
They utilize new materials and less chemicals to make the wine.
In today’s marketing word of mouth is really important!
And by attending events and trade fairs Generation Riesling
Also social media is important word of mouth!
And younger generations are subject to this!
As, for instance the International Riesling Foundation (also something to blab about!)
Shared an article about Millenials their input in reviving Riesling wines!
The wine has to taste good and look fun and be easy to sway around.
That’s a winning streak recently.
For the 10 year anniversary this year Generation Riesling does some events in Germany.
And the events already had some outstanding feedback!
In the Netherlands they also did some events with the support of Alain Jacobs.
He is the man who manages events and works for the German wineinstituut in Belgium and Nederland.
He is the man around here that’s involved in Riesling!
He also does fun things on prowein every year.
On my trip, which I will be writing about!
I also visit a lot of members of Generation Riesling!
See you the next RIESsearchING!